{"id":9078,"date":"2023-08-11T01:48:49","date_gmt":"2023-08-10T22:48:49","guid":{"rendered":"https:\/\/dev.hectre.com\/?p=9078"},"modified":"2024-12-14T08:44:22","modified_gmt":"2024-12-14T05:44:22","slug":"first-fresh-nz","status":"publish","type":"case-studies","link":"https:\/\/staging.hectre.com\/pl\/case-studies\/first-fresh-nz\/","title":{"rendered":"How Leading Citrus Distributor First Fresh NZ Improved Their Pick And Their Pack"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9078\" class=\"elementor elementor-9078\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-665cbae5 elementor-section-stretched banner type-2 header-light elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"665cbae5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bcd1912\" data-id=\"1bcd1912\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b23e60b e-flex e-con-boxed e-con e-parent\" data-id=\"3b23e60b\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e4bf75 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"51e4bf75\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>First Fresh NZ<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d27163 elementor-widget elementor-widget-text-editor\" data-id=\"72d27163\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gisborne, New Zealand<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6ee90a e-flex e-con-boxed e-con e-parent\" data-id=\"2e6ee90a\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51b06904 e-con-full e-flex e-con e-child\" data-id=\"51b06904\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-785559f5 e-con-full e-flex e-con e-child\" data-id=\"785559f5\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744eb45d elementor-widget elementor-widget-image\" data-id=\"744eb45d\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-5-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-9800\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-5-150x150.png 150w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-5-12x12.png 12w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-5.png 284w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11c703e2 elementor-widget elementor-widget-text-editor\" data-id=\"11c703e2\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"white-space-collapse: preserve;\">Ian Albers<\/span><\/strong><\/p><p>Managing Director<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6017dc23 elementor-section-full_width elementor-section-stretched marquee-gallery cutout-top elementor-section-height-default elementor-section-height-default\" data-id=\"6017dc23\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\" speed=\"40000\" direction=\"left\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1e03dd\" data-id=\"c1e03dd\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1a7db5 e-flex e-con-boxed e-con e-parent\" data-id=\"4c1a7db5\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-356cc0c3 e-con-full e-flex e-con e-child\" data-id=\"356cc0c3\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4596d43d elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"4596d43d\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"406\" height=\"197\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/first-fresh-nz-logo-1.png\" class=\"attachment-large size-large wp-image-31305\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/first-fresh-nz-logo-1.png 406w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/first-fresh-nz-logo-1-300x146.png 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/first-fresh-nz-logo-1-18x9.png 18w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c61a5e6 e-con-full e-flex e-con e-child\" data-id=\"5c61a5e6\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dec52c2 elementor-widget elementor-widget-image\" data-id=\"2dec52c2\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Case-study-images-5-300x300-1.png\" class=\"attachment-full size-full wp-image-10196\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Case-study-images-5-300x300-1.png 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Case-study-images-5-300x300-1-150x150.png 150w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Case-study-images-5-300x300-1-12x12.png 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a33fc65 e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"4a33fc65\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62517642 elementor-widget elementor-widget-text-editor\" data-id=\"62517642\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Fruit Types<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af26b37 elementor-widget elementor-widget-text-editor\" data-id=\"3af26b37\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Citrus<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76727f5 elementor-widget elementor-widget-text-editor\" data-id=\"76727f5\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SIZE<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b95ffe3 elementor-widget elementor-widget-text-editor\" data-id=\"2b95ffe3\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>617 acres \/ 250 hectares<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11035af9 elementor-widget elementor-widget-text-editor\" data-id=\"11035af9\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using Spectre App<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179c3923 elementor-widget elementor-widget-text-editor\" data-id=\"179c3923\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4000441c elementor-widget elementor-widget-text-editor\" data-id=\"4000441c\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Modules In Use<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bad148d e-flex e-con-boxed e-con e-child\" data-id=\"1bad148d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e91c3f elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"23e91c3f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1739389670\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\"><path d=\"M3.135 11.66C3.135 11.525 3.12 11.465 3.06 11.465L2.715 11.63C2.715 11.555 2.67 11.51 2.595 11.48L2.475 11.465C2.37 11.465 2.325 11.48 2.175 11.57C2.13 11.48 2.07 11.375 2.025 11.285C1.635 10.535 1.23 9.41 1.05 8.915C0.96 8.66 0.87 8.135 0.765 7.34C0.885 7.415 0.975 7.445 1.02 7.445C1.08 7.445 1.155 7.34 1.215 7.13C1.245 7.175 1.305 7.19 1.38 7.19C1.425 7.19 1.485 7.175 1.515 7.13L1.755 6.77L2.025 6.86H2.04C2.07 6.86 2.115 6.815 2.19 6.77C2.265 6.725 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Citrus<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-338f055a e-flex e-con-boxed e-con e-parent\" data-id=\"338f055a\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76df767 e-flex e-con-boxed e-con e-child\" data-id=\"76df767\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba63089 elementor-widget elementor-widget-text-editor\" data-id=\"2ba63089\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"color: #d10d0d;\">How Leading Citrus Distributor First Fresh NZ Improved Their Pick And Their Pack<\/span><\/p><p>Early Size Data For Successful Decision Making: Solved<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce94659 e-flex e-con-boxed e-con e-parent\" data-id=\"ce94659\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48ab1230 e-flex e-con-boxed e-con e-child\" data-id=\"48ab1230\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-367aa626 elementor-widget elementor-widget-text-editor\" data-id=\"367aa626\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First Fresh NZ is New Zealand\u2019s largest citrus supplier to the domestic market, holding an enviable market share through the delivery of delicious produce and supporting distributors with cut-through brands.<\/p><p>\u00a0<\/p><p>The company provides a valuable wrap-around service to predominantly citrus and persimmon growers. Everything from sales and marketing to orchard management, tech transfer, and crop monitoring. They currently have approximately 100 growers across various crops supplying them with fruit.<\/p><p>The business was established in the late 80s, when the company\u2019s founder, who was involved in growing and packing, decided he might as well do the marketing too.<br \/><br \/>First Fresh NZ has developed a strong reputation for high-quality fruit and has continued to grow, with more and more services, capabilities, and growers supplying the company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee6da43 e-con-full e-flex e-con e-parent\" data-id=\"6ee6da43\" data-element_type=\"container\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21c8f3dc e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"21c8f3dc\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-76de30b9 e-con-full e-flex e-con e-child\" data-id=\"76de30b9\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6572671 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"6572671\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-mandarins-June-2021-visit-1024x768-1.webp\" class=\"attachment-large size-large wp-image-10214\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-mandarins-June-2021-visit-1024x768-1.webp 1024w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-mandarins-June-2021-visit-1024x768-1-300x225.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-mandarins-June-2021-visit-1024x768-1-768x576.webp 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-mandarins-June-2021-visit-1024x768-1-16x12.webp 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff88643 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"ff88643\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-3-1.webp\" class=\"attachment-large size-large wp-image-10204\" alt=\"Bin of lemons First Fresh NZ\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-3-1.webp 600w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-3-1-300x300.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-3-1-150x150.webp 150w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Untitled-design-3-1-12x12.webp 12w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef795bc e-flex e-con-boxed e-con e-parent\" data-id=\"4ef795bc\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3354b65d e-flex e-con-boxed e-con e-child\" data-id=\"3354b65d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e4b73c elementor-widget elementor-widget-text-editor\" data-id=\"57e4b73c\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We spoke to Ian Albers, Managing Director at First Fresh NZ\u00a0 about the problems caused by a lack of early size data and the advantages they are now gaining with Hectre&#8217;s fruit sizing technology, Spectre for Citrus<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535d9622 e-flex e-con-boxed e-con e-parent\" data-id=\"535d9622\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-382a4651 e-flex e-con-boxed e-con e-child\" data-id=\"382a4651\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-121875ac elementor-widget elementor-widget-text-editor\" data-id=\"121875ac\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Size Data as Soon as the Fruit is Picked<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ce7eb0 e-flex e-con-boxed e-con e-parent\" data-id=\"11ce7eb0\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33d8396b e-flex e-con-boxed e-con e-child\" data-id=\"33d8396b\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4805217c elementor-widget elementor-widget-text-editor\" data-id=\"4805217c\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are using Spectre out in the field, visiting growers that are harvesting fruit, and using Spectre to give us an estimate of the fruit size that\u2019s in the bins prior to it coming into the packhouse.<br \/><br \/>Most of our field service teams that are out there providing field service support to growers have the Spectre app on their phones. So when they\u2019re visiting growers, it\u2019s really easy to take some photos, get the results, report back in real-time to the grower, and have that information flow back into our system as well.<br \/><br \/>We also have a product manager for every crop whose role is to procure and market their fruit. They\u2019re having similar touch points with growers and using the technology.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3ba040 e-flex e-con-boxed e-con e-parent\" data-id=\"4d3ba040\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a644cb e-con-full quotes-bg e-flex e-con e-child\" data-id=\"4a644cb\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffd53ae overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ffd53ae\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s really easy to take some photos, get the results, report back in real-time to the grower, and have that information flow back into our system as well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a4068 e-con-full e-flex e-con e-parent\" data-id=\"27a4068\" data-element_type=\"container\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1a15c1f e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"1a15c1f\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-427558f e-con-full e-flex e-con e-child\" data-id=\"427558f\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-094f58a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"094f58a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard-1024x1024.webp\" class=\"attachment-large size-large wp-image-13212\" alt=\"photo of citrus orchard\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard-1024x1024.webp 1024w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard-300x300.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard-150x150.webp 150w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard-768x768.webp 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard-12x12.webp 12w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-orchard.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1947088 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1947088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"640\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-growers.webp\" class=\"attachment-large size-large wp-image-13211\" alt=\"aerial shot of orchards\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-growers.webp 960w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-growers-300x200.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-growers-768x512.webp 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-growers-18x12.webp 18w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c3af84 e-flex e-con-boxed e-con e-parent\" data-id=\"16c3af84\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9022f7 e-flex e-con-boxed e-con e-child\" data-id=\"d9022f7\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-618b1cb0 elementor-widget elementor-widget-text-editor\" data-id=\"618b1cb0\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We find the growers really value Spectre; getting that real-time feedback about what&#8217;s going into the bin is certainly beneficial, particularly if they\u2019re using contract labour.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af6909c e-flex e-con-boxed e-con e-parent\" data-id=\"af6909c\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1cb4ef0 e-con-full quotes-bg e-flex e-con e-child\" data-id=\"1cb4ef0\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5d0c9 overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1d5d0c9\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If there is a size limitation that the pickers should be adhering to, with Spectre, growers are able to make adjustments on the fly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef1f73 e-flex e-con-boxed e-con e-parent\" data-id=\"8ef1f73\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46aa865 e-flex e-con-boxed e-con e-child\" data-id=\"46aa865\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637f4d5 elementor-widget elementor-widget-text-editor\" data-id=\"637f4d5\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If there is a size limitation that the pickers should be adhering to, growers are able to make adjustments on the fly and say to the picking crew, &#8216;Hey, we&#8217;re getting 10% undersized fruit, we need you to up your game. You need to leave that fruit behind because in two to three weeks, it will be that much bigger,&#8217; which puts it into a higher paying return bracket for the grower. That can make a positive difference to their bottom line and we\u2019re all about supporting that<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-005c50d e-flex e-con-boxed e-con e-parent\" data-id=\"005c50d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e0f376 e-con-full quotes-bg e-flex e-con e-child\" data-id=\"7e0f376\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b37b70 overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7b37b70\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That can make a positive difference to their bottom line and we\u2019re all about supporting that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccc6546 e-con-full e-flex e-con e-parent\" data-id=\"ccc6546\" data-element_type=\"container\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-306efee8 e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"306efee8\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-453c44b6 e-con-full e-flex e-con e-child\" data-id=\"453c44b6\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-537c3760 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"537c3760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"405\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-1024x405.webp\" class=\"attachment-large size-large wp-image-10225\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-1024x405.webp 1024w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-300x119.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-768x304.webp 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-1536x607.webp 1536w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-2048x809.webp 2048w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-NZ-lemons-Spectre-in-use-for-citrus-18x7.webp 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272213df e-flex e-con-boxed e-con e-parent\" data-id=\"272213df\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d97b4eb e-flex e-con-boxed e-con e-child\" data-id=\"2d97b4eb\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54b4af35 elementor-widget elementor-widget-text-editor\" data-id=\"54b4af35\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"fws_64ccaa8a98c80\" class=\"wpb_row vc_row-fluid vc_row standard_section \" data-midnight=\"dark\" data-bg-mobile-hidden=\"\"><div class=\"col span_12 dark left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding instance-21\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_custom_heading\">From Uncertainty to Certainty: The Advantage<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bf34c10 e-flex e-con-boxed e-con e-parent\" data-id=\"3bf34c10\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e49fe7f e-flex e-con-boxed e-con e-child\" data-id=\"4e49fe7f\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a72a534 elementor-widget elementor-widget-text-editor\" data-id=\"2a72a534\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before Spectre, there was very little access to early-size data. Everything was just done by having a look. &#8216;That fruit looks like it&#8217;s going to be mostly medium or mostly large,&#8217; or &#8216;We only want fruit over 55mm, a lot of this looks to be under size\u2019, etc. So it was all done with experience, which is great, but we had no data to support those guesstimates and as a business continuously focused on improvement, we really wanted to improve the quality of that decision-making. So kind of back of the envelope, a bit of a wet finger in the air kind of exercise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f711847 e-flex e-con-boxed e-con e-parent\" data-id=\"1f711847\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35a7944d e-con-full quotes-bg e-flex e-con e-child\" data-id=\"35a7944d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a948913 overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2a948913\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We can mix and match to suit our requirements in terms of packing and marketing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55081bbe e-flex e-con-boxed e-con e-parent\" data-id=\"55081bbe\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98dc747 e-flex e-con-boxed e-con e-child\" data-id=\"98dc747\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaa572 elementor-widget elementor-widget-text-editor\" data-id=\"ddaa572\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now, with Spectre, we have a lot more certainty. When we have fruit coming into the packhouse, we\u2019re able to say, where does the size profile sit? Where does that grower sit amongst all the other growers of that variety? And we can mix and match to suit our requirements in terms of packing and marketing to ensure our customers receive the best fruit.<br \/><br \/>Also, the more data we can build up between growers and within growers, well, that gives us some really good data to play with going forward.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eecfd48 e-con-full e-flex e-con e-parent\" data-id=\"2eecfd48\" data-element_type=\"container\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6c98b7d9 e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"6c98b7d9\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b8ff2bf e-con-full e-flex e-con e-child\" data-id=\"3b8ff2bf\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2368c018 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"2368c018\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"670\" height=\"335\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Box-of-juicy-First-Fresh-NZ-oranges-from-Ian-Albers-670x335-1.webp\" class=\"attachment-large size-large wp-image-10233\" alt=\"Box-of-juicy-First-Fresh-NZ-oranges\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Box-of-juicy-First-Fresh-NZ-oranges-from-Ian-Albers-670x335-1.webp 670w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Box-of-juicy-First-Fresh-NZ-oranges-from-Ian-Albers-670x335-1-300x150.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Box-of-juicy-First-Fresh-NZ-oranges-from-Ian-Albers-670x335-1-18x9.webp 18w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2dbc7a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"a2dbc7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-mandarins-on-tree-1000x1000-1.webp\" class=\"attachment-large size-large wp-image-10188\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-mandarins-on-tree-1000x1000-1.webp 1000w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-mandarins-on-tree-1000x1000-1-300x300.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-mandarins-on-tree-1000x1000-1-150x150.webp 150w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-mandarins-on-tree-1000x1000-1-768x768.webp 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/First-Fresh-mandarins-on-tree-1000x1000-1-12x12.webp 12w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1901bff7 e-flex e-con-boxed e-con e-parent\" data-id=\"1901bff7\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77b134c8 e-flex e-con-boxed e-con e-child\" data-id=\"77b134c8\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-955367e elementor-widget elementor-widget-text-editor\" data-id=\"955367e\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Importance of Accuracy<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9ccadd e-flex e-con-boxed e-con e-parent\" data-id=\"3d9ccadd\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16e1f826 e-flex e-con-boxed e-con e-child\" data-id=\"16e1f826\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8708753 elementor-widget elementor-widget-text-editor\" data-id=\"8708753\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Oranges and lemons are the fruits we predominantly use Spectre for, mainly because they are the ones that are most size sensitive.<br \/><br \/>They&#8217;re also the fruit types where we have the biggest volume going to export markets, so we need to be as accurate as we can be in terms of the size profile because our customers have such different requirements around size. Spectre helps us to prioritize in terms of which customers we might pack for, and in what particular order.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fbebee4 e-flex e-con-boxed e-con e-parent\" data-id=\"5fbebee4\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58209ca1 e-con-full quotes-bg e-flex e-con e-child\" data-id=\"58209ca1\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579bcd01 overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"579bcd01\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We need to be reasonably accurate in terms of the size profile because our customers have such different requirements around size.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c802712 e-flex e-con-boxed e-con e-parent\" data-id=\"5c802712\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b4a7904 e-flex e-con-boxed e-con e-child\" data-id=\"3b4a7904\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55f549f5 elementor-widget elementor-widget-text-editor\" data-id=\"55f549f5\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If we have a customer who prefers large-sized fruit, having the Spectre data means we can go, \u2018Grower X and grower Y have a good proportion of large-sized fruit, let&#8217;s pack those guys for those particular orders because we know we will get a high proportion of fruit that fits that required size profile.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c06e89 e-flex e-con-boxed e-con e-parent\" data-id=\"14c06e89\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ee0c02a e-con-full quotes-bg e-flex e-con e-child\" data-id=\"1ee0c02a\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25eca180 overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"25eca180\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Spectre helps us to prioritize in terms of which customers we might pack for in a particular order.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a00b860 e-con-full e-flex e-con e-parent\" data-id=\"4a00b860\" data-element_type=\"container\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-55fe9941 e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"55fe9941\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53169962 e-con-full e-flex e-con e-child\" data-id=\"53169962\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b60cd59 elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"2b60cd59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"940\" height=\"788\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Copy-of-Citrus-Spectre-graph-graphic.png\" class=\"attachment-large size-large wp-image-10243\" alt=\"\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Copy-of-Citrus-Spectre-graph-graphic.png 940w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Copy-of-Citrus-Spectre-graph-graphic-300x251.png 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Copy-of-Citrus-Spectre-graph-graphic-768x644.png 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Copy-of-Citrus-Spectre-graph-graphic-14x12.png 14w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b43d1c elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"12b43d1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"350\" src=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Spectre-lemon-detection-mock-up-slice-1024x350.webp\" class=\"attachment-large size-large wp-image-10250\" alt=\"Spectre-lemon-detection-mock-up-slice\" srcset=\"https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Spectre-lemon-detection-mock-up-slice-1024x350.webp 1024w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Spectre-lemon-detection-mock-up-slice-300x102.webp 300w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Spectre-lemon-detection-mock-up-slice-768x262.webp 768w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Spectre-lemon-detection-mock-up-slice-18x6.webp 18w, https:\/\/staging.hectre.com\/wp-content\/uploads\/2023\/08\/Spectre-lemon-detection-mock-up-slice.webp 1069w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a69d41 e-flex e-con-boxed e-con e-parent\" data-id=\"31a69d41\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-203fff7d e-flex e-con-boxed e-con e-child\" data-id=\"203fff7d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abcf605 elementor-widget elementor-widget-text-editor\" data-id=\"6abcf605\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Great Partnerships: A Two Way Street.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1140fd46 e-flex e-con-boxed e-con e-parent\" data-id=\"1140fd46\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-360e3b49 e-con-full quotes-bg e-flex e-con e-child\" data-id=\"360e3b49\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-473b496e overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"473b496e\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The support has always been really good, but it\u2019s more than that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36f8994a e-flex e-con-boxed e-con e-parent\" data-id=\"36f8994a\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5361d796 e-flex e-con-boxed e-con e-child\" data-id=\"5361d796\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36583df4 elementor-widget elementor-widget-text-editor\" data-id=\"36583df4\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we were introduced to Hectre, Spectre wasn&#8217;t being used for citrus, so we were really the testing partner for it. Our Field Service Manager, Matthew Carter, spent a lot of time with the Hectre team when our guys were getting the models up and running.<br \/>Industry-wise, we were very much at the forefront. We recognized the value Spectre could provide and adopted it early. It\u2019s a great place to be\u2014in on the ground level for these sorts of things and gaining an advantage early.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d5bceac e-flex e-con-boxed e-con e-parent\" data-id=\"3d5bceac\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1679dc9d e-con-full quotes-bg e-flex e-con e-child\" data-id=\"1679dc9d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7aff72 overflow-unset elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4a7aff72\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We recognized the value Spectre could provide and adopted it early.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27550b50 e-flex e-con-boxed e-con e-parent\" data-id=\"27550b50\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15e616 e-flex e-con-boxed e-con e-child\" data-id=\"15e616\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b23bb elementor-widget elementor-widget-text-editor\" data-id=\"e1b23bb\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The support has always been really good, but it\u2019s more than that. It&#8217;s the relationship between the two companies; Hectre\u2019s willingness to help us and our willingness at First Fresh NZ to help Hectre, that the relationship is built on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f1aae1b e-con-full e-flex ob-is-container-extras e-con e-parent\" data-id=\"6f1aae1b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1fc32682 e-con-full e-flex ob-is-container-extras e-con e-child\" data-id=\"1fc32682\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;yes&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3858cb2c js-text-selection text-selection-decor-dark elementor-widget elementor-widget-text-editor\" data-id=\"3858cb2c\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Supercharge your <span style=\"text-decoration: underline;\">fruit<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcfe59 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget-laptop__width-inherit ob-got-stalker elementor-widget elementor-widget-text-editor\" data-id=\"cbcfe59\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;yes&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you would like to learn how Hectre\u2019s award winning fruit technologies can support the success of your business, please connect with us.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1e992b elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"3b1e992b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":21453,"template":"","category_case-studies":[25,26],"class_list":["post-9078","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category_case-studies-packers","category_case-studies-sales-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/case-studies\/9078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":68,"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/case-studies\/9078\/revisions"}],"predecessor-version":[{"id":39341,"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/case-studies\/9078\/revisions\/39341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/media\/21453"}],"wp:attachment":[{"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/media?parent=9078"}],"wp:term":[{"taxonomy":"category_case-studies","embeddable":true,"href":"https:\/\/staging.hectre.com\/pl\/wp-json\/wp\/v2\/category_case-studies?post=9078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}